Reading print magazines is one of our favourite pastimes. It gives us a chance to switch off and take in the images and stories presented to us, without needing to stare at a screen. We also love printing magazines, like the highly regarded aviation publication, Wings, created by the Australian Air Force Association.
Working with the Air Force
We’ve had a long-term relationship with the Royal Australian Air Force (RAAF), printing their annual ‘Welcome’ handbooks for new members at RAAF bases in Williamstown, Richmond, Glenbrook, and Edinburgh. This strong partnership meant that when the opportunity came up, we were well-positioned to take over as Wings' printers a little over two years ago.
The Australian Air Force Association first published Wings Magazine in 1942 to keep up the spirits of WWII returning soldiers. The publication discusses Australia’s proud aviation history, highlights the latest aerospace research and technology news, and provides updates from the aviation industry and military. Wings aims to motivate junior Air Force leaders, and to keep the veteran community connected.
The magazine is mainly distributed to Air Force members, RAAF bases, museums, federal politicians, and star rank officers in the military. It’s also available by subscription for other aviation enthusiasts. This massive readership means that we print around 9,000 copies every quarter!
After being an outsourced project for years, Wings became in-house around two years ago, led by manager Ron Haack. This shift prompted Wings to switch from a Sydney-based printer to working with WHO. Being a low-cost publication, the magazine was initially printed on thin, cheap paper. Now, however, Wings has made the switch to better quality, glossy paper and higher-quality colour. This price difference will be covered, Ron believes, by the increase in magazine subscriptions and advertising as companies become aware of the power print has to give readers a unique experience, in a way that screens just can’t.
Switching to WHO
Switching to WHO meant Ron became more involved in the printing process, and he appreciates our care in sending online print-proof copies to him before starting production. Focusing on attention to detail is essential to Ron, as getting the magazine perfect is integral to maintaining Wings long-term readership. It’s also key to get everything right the first time around, so Ron avoids creating waste or losing money on such a large print job.
As one of the top aviation magazines around, Wings’ readership continues to grow. And as plane enthusiasts and printing experts, we feel it’s a partnership that will continue to soar.
Are you looking to create a high-quality print magazine that will keep your readers offline? Get in touch now on 02 4915 3050